Advertising, Marketing and Design
The Advertising, Marketing and Design program falls under the arts, A/V technology, and communications cluster and focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Examples of careers found through this program of study are: Graphics and Printing Equipment Operators, Lithographers and Platemakers, Computer Typography and Composition Equipment Operators, Desktop Publishing Specialists, and Web Page Designers, Advertising and Advertising Design, interior and spatial designer, landscape architect, multimedia specialist, art director, animator, graphic designer, illustrator, printmaker, production designer, theater/television/film.
This course introduces students to graphic communication technology and printing. Students will participate in theory and performance-based activities giving students first-hand knowledge of graphic design using multimedia formats including software programs, silk screening and lithograph. Students will learn how to use creative expression to design, market, and production using state of the art production equipment. Students are encouraged to participate in state and national competitions through SkillsUSA. For a more comprehensive list of careers in this cluster go to: careertech.org/sites/default/files/1ARTSModel%202012.pdf
Students can earn the following credentials:
- Graphic Arts Education and Research Foundation (GAERF) and PrintEd certification
- Adobe Software certification
- OSHA 10 certification
Visit the classroom website here.